The inconvenient truth of this exponentially technological, overly connected society within which we reside, is that despite the fact that not everyone should necessarily be sharing their passions, opinions or lunch with the entire internet… Everyone can. This newfound responsibility of ‘getting yourself out there’ has inevitably fallen into the lap of social media. Platforms such as Facebook, Twitter, YouTube and Instagram immediately give every user an infinitely expansive platform on which to potentially expose yourself to billions of bored, uninterested web surfers that will inevitably scroll right past your uninspiring music channel, GoFundMe campaign or lifestyle blog without a second glance.
(One Direction fans created a GoFundMe campaign to buy the band for $877 million. Read the full article here)
The easily accessible and indiscriminate nature of the internet is, for cynical and elitist creatives such as myself, as much a curse as it is a blessing. While the web provides us with an almost incomprehensibly large audience that is merely a few clicks away, as a result, the online sphere has become saturated with a myriad of DIY musicians, photographers, designers, makeup artists, writers, philosophers and professional shit talkers. So for those of us trying to make a living from our art, how the heckaroo do we stand out from the tedium of social media? How do we credit our work with any level of professionalism? How do we get anyone to take us seriously?
While the world wide web is undoubtably a creative vacuum where bad art goes to die, once you wade through the sea of mediocrity and wash off the lingering scent of crushed hope and broken dreams, it is also one of the best things to ever happen to the struggling, independent individual trying to do something with their overlooked and seemingly unappreciated talents. You just need to know how to use it to your advantage. In my experience, creating a website is the first step in establishing yourself as a creative professional and help yourself stand out from the crowd. Online platforms such as WordPress allow you to create your own website, and customise it to fit your product/brand/business in a professional way. For those of us born without a technological bone in our body, WordPress gives us an easy-to-use platform on which to advertise our craft, business, or organisation under the illusion that we know what we’re doing.
The internet is a swirling black hole of cynicism, mediocrity, cat videos and memes that will only continue to grow and expand exponentially as it swallows all creativity in it’s path. In this ever- increasing online pool of artists and entrepreneurs, there is almost no hope of floating to the top of the creative toilet and standing out among so many others. However WordPress, a shining beacon of hope, gives us the opportunity to break free from the monotony of the web, to work outside the limitations of website design and to give every man, woman, child and dog the opportunity to present themselves creatively and professionally. But always remember, just because you can make a website displaying a detailed portfolio of you in your extensive collection of granny panties, doesn’t mean you should.